Since that time, the people at FitNow have added in a whole lot more accountability in to the application, and made it a whole lot harder to “forget” to track your food intake.

• Facebook and Twitter updates. Clearly not for the faint of heart, but you can post your exercise logging, your weight gain/loss, or when you hit your goal.
• Mealtime logging reminders. Now that the iPhone has push capability, Lose It! has taken advantage of it, and you can configured reminders to go off up to 4 times a day to ping you to enter your food and exercise. Personally, a HUGE win in terms of remembering to use it!
• Friends. This isn’t my favorite feature, but I’ll mention it for the sake of completeness. You can invite people to be your friends on loseit.com, and watch their stats as well (overall weight gain or loss, calories consumed, and last logging date). I love the idea, but I don’t have the energy to create another network.
• Emailed reports. You can set up daily and/or weekly spreadsheets of goals, food intake, exercise to be emailed to any email address. As a coach, this is super-cool for me (and if you are one of my clients, beware) — I want this from my clients, and now I don’t have to ask them to double-log. And, it comes straight to my inbox, in Excel, where I can use my Excel ninja skills to get exactly what I want.

To set any and all of these settings, go to http://loseit.com, and sign up for a free account. The settings are all under the aptly-named tab, “Motivators” (except Friends, which is under the “Friends” tab). You can’t enter any food or exercise in on the web site, but even if you don’t want to take advantage of the Motivators, it does have some really nice reporting on it that you can’t find in the app.

My only complaint is that it is limited to the Apple ecosystem (iPhone and iTouch), but if you are an iPhone user, I definitely suggest you check it out!